Paper Boat
This project explores Paper Boat as a luxury brand; keeping its soul intact while refining its voice. The focus is on nostalgia, authenticity, and restraint, turning familiar flavors into a premium, slow-crafted experience rooted in Indian memories.
Typography
Etheral adds a quiet sense of luxury; soft, airy and refined. It gives the logo an elegant presence without being loud or obvious. Gotham keeps it grounded and clean. Simple, structured, and clear, so the luxury never feels overdone.
Colour Palette
The colour palette is inspired by rich flavours and rooted in Indian heritage. Earthy, grounded tones evoke warmth and familiarity, keeping the brand closely connected to culture and tradition, while maintaining a refined, sophisticated feel. The deeper shades are thoughtfully chosen to lend a premium, luxurious touch.
Brand Mark
The brand mark is built around the letter “O,” symbolising wholeness. A flowing line inside adds a premium, fluid wave inspired by beverages, while the paper boat above brings the essence of Paper Boat together in one simple mark.
