This is more than design; it’s a piece of my mind, my hands, my late-night thoughts made visible. Every project here tells a story of curiosity, passion, and the way I feel the world around me.
Rutu Shah
Hey there! I’m a graphic designer who believes design isn’t just about looking good; it’s about feeling right. I love creating visuals that connect, inspire, and make people stop mid-scroll (and maybe even smile).
From sleek logos to scroll-stopping posts and bold brand identities, I turn ideas into visuals that do the talking.
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Let's Work
Together
Designing for the love of it. Raw ideas, real visuals!
Design Portfolio
01
Kremedo is a delightful cookie brand under the parent bakery label, KraftedSugar. Rooted in sweetness and joy, Kremedo celebrates the playful side of indulgence — offering freshly baked cookies that bring smiles with every bite. The brand embodies warmth, happiness, and the charm of nostalgic sweetness, crafted with love and care.
02
This project explores Paper Boat as a luxury brand; keeping its soul intact while refining its voice. The focus is on nostalgia, authenticity, and restraint, turning familiar flavors into a premium, slow-crafted experience rooted in Indian memories.
03
A curated mix of Instagram grids and posts designed for multiple niches including fashion, cafés, and beverage brands. The collection features a full interactive grid where elements flow across posts to create a seamless visual story, alongside creative single posts that highlight mood and identity.
